Memphis rapper Young Dolph has been an icon to gangsta rap enthusiasts ever since he released “Preach” in 2014. The focal point of Dolph’s success lies within his dominating gangsta image and his aggressive lyric delivery. Though Dolph’s style is unique and sells itself, he has taken advantage of the multiple assaults on his life.

In February 2017, Dolph’s SUV was ambushed in Charlotte, leaving the vehicle decorated with bullet holes. Luckily, Dolph made it out without a scratch, and he used the shooting to market his next album Bulletproof. The album was released April 1 and peaked at #19 on Billboard’s Top R&B/Hip-Hop Albums.

In September 2017, Dolph was shot multiple times outside of the Loews hotel in Hollywood. He was immediately hospitalized, but that did not stop him from recording the music video for Believe Me which would serve as the single for his latest album Thinking Out Loud. Just a week into its release, the album has already proved to be a hit with multiple songs getting over 100,000 plays on Soundcloud.

Dolph’s ability to capitalize off of these events speak to his business savviness and competence as an artist. By using the media buzz from these multiple assaults to fuel the hype behind his last two albums, Dolph can be considered a marketing genius.

Go check out Thinking Out Loud now!

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