The programming department encompasses the on-air personalities as well as the music, news, and production aspect of WHBC. Each person involved in programming is responsible for the quality of our product to make sure the content is right and sounds to the professional standards that are expected.

To contact the Programming Directors, please contact them at

Programming Director: Sierra Jordan

Sierra Jordan is a Junior, Audio Production major and Music minor from Los Angeles, California. Sierra had been trained in her music-based education since her freshman year as an intern of the music department at WHUR 96.3. This year Sierra will continue her journey with radio, by serving as the Programming Director for the 2017-2018 academic school year. Aside from an internship with BET Networks and working with various music labels, Sierra worked at WHBC as the Music Director, while maintaining a cumulative 3.2 GPA and 3.7 semesterly GPA under the School of Communications. This year, she hopes to establish a healthy and effective power platform for the station by delivering quality sound of music and lively shows to WHBC’s audience. Sierra wishes to apply her experience in leadership to sustain the presence of the station to Howard students and surrounding areas. Her extensive knowledge in the flow of the station and today’s music community solidifies her confidence that her position at WHBC will bring about a historically productive year for the station as one to remember.


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